Featured Posts
Why Nonprofit AI Tools Are Only as Smart as Your Data
AI has the potential to be a gamechanger for nonprofit efficiency, but its benefits depend on the quality of your data. In this article, we walk you through what AI-ready data looks like, why data integrity matters, and how to improve your organization’s data management to make the most of cutting-edge technology.
Celebrating the Unsung Heroes of Nonprofits: Database Administrators
On DBA Appreciation Day, we’re shining a spotlight on Database Administrators: the people whose work makes fundraising and engagement possible.
Building a 360° Donor View: How to Turn Peer-to-Peer Fundraising Campaign Participants into Lifelong Supporters
Most organizations treat their peer-to-peer (P2P) fundraising campaigns as events instead of relationship opportunities. In this article, we will explain how to steward P2P fundraising campaign participants for long-term support, and the data you’ll need to do it.
New Features for Omatic Cloud: April 2026
Get a look at the major Omatic Cloud releases for April 2026, including an Eventbrite connector, support for phone number matching with Raiser’s Edge NXT, Post-to-General Ledger improvements in Kindsight, and more.
2026 Nonprofit Tech Trends that Will Change Your Approach to Technology
Omatic’s 2026 Nonprofit Technology Ecosystem Trends Report analyzes more than 800 survey responses from organizations across healthcare, higher education, family and human services, arts and culture, and more, to develop a comprehensive picture of the nonprofit technology ecosystem landscape. Read the findings.
How Nonprofit Event Data Can Drive Year-Round Engagement
In this article, we’ll walk you through how to treat events as a mechanism for gathering, storing, and using supporter data and why you should.
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Celebrating the Unsung Heroes of Nonprofits: Database Administrators
On DBA Appreciation Day, we’re shining a spotlight on Database Administrators: the people whose work makes fundraising and engagement possible.
Building a 360° Donor View: How to Turn Peer-to-Peer Fundraising Campaign Participants into Lifelong Supporters
Most organizations treat their peer-to-peer (P2P) fundraising campaigns as events instead of relationship opportunities. In this article, we will explain how to steward P2P fundraising campaign participants for long-term support, and the data you’ll need to do it.
New Features for Omatic Cloud: April 2026
Get a look at the major Omatic Cloud releases for April 2026, including an Eventbrite connector, support for phone number matching with Raiser’s Edge NXT, Post-to-General Ledger improvements in Kindsight, and more.
2026 Nonprofit Tech Trends that Will Change Your Approach to Technology
Omatic’s 2026 Nonprofit Technology Ecosystem Trends Report analyzes more than 800 survey responses from organizations across healthcare, higher education, family and human services, arts and culture, and more, to develop a comprehensive picture of the nonprofit technology ecosystem landscape. Read the findings.
How Nonprofit Event Data Can Drive Year-Round Engagement
In this article, we’ll walk you through how to treat events as a mechanism for gathering, storing, and using supporter data and why you should.
New Features for Omatic Cloud: March 2026
Read about the major feature updates for Omatic Cloud in March 2026, including the Shopify Connector, Custom Code Transformations, and UK Gift Aid support.
Why Nonprofit AI Tools Are Only as Smart as Your Data
AI has the potential to be a gamechanger for nonprofit efficiency, but its benefits depend on the quality of your data. In this article, we walk you through what AI-ready data looks like, why data integrity matters, and how to improve your organization’s data management to make the most of cutting-edge technology.
Omatic Cloud DBA Assistant: Your New Data Management BFF
With the Database Administrator Assistant in Omatic Cloud, you can create formulas to update data in your CRM. In this blog, we walk you through conducting mass updates to your data for quicker cleanup and improved data integrity.
Omatic Highlights from 2025
Throughout 2025, we brought this expertise to everything we did: launching new features for Omatic Cloud, hosting webinars on topical research, attending popular industry conferences, and publishing resources to help our audiences get more control over the data that shapes their mission. Read about the top stories from Omatic in 2025
New Features for Omatic Cloud: December 2025
For many people, the final weeks of the year are a respite, a time for rest, reflection, and relaxation. But not for nonprofit database administrators. We know the second half of December is crunch time. It’s an organization’s last chance to make the most of year-end generosity. It’s also a time when database professionals have […]
The Ultimate Guide to Salesforce Email Marketing Integration
Many nonprofits using Salesforce also use email marketing solutions like Mailchimp and Constant Contact to communicate with their supporters. These are incredible tools that give them the ability to engage and communicate at scale. However, many organizations struggle to create an impactful communication strategy due to the lack of integration between these solutions. As many […]
New Features for Omatic Cloud: November 2025
Since our last product update recap, we’ve been cooking up some new features that we’re excited to share! First, we’ve launched an integration with Fundraise Up, giving you advanced features for mapping, moving, and storing all your development data in any CRM. Learn more about this exciting new product offering. We’ve been working steadily behind […]
Leveraging Data for Growth in Your Workplace Giving Strategy
A guest post from Double the Donation In today’s socially conscious corporate landscape, philanthropy programs are increasingly central to employee engagement. As companies align themselves with social causes, workplace giving has become a growing trend for both nonprofits and businesses alike. Luckily, by leveraging the right data, nonprofits can maximize engagement, foster new partnerships, and […]
5 Signs Your Organization Has Outgrown Native Blackbaud Integrations
If your organization is using Blackbaud’s Raiser’s Edge NXT as its CRM, chances are high that you or your colleagues are using at least one native integration to move data into your database on a regular basis. There’s a reason these integrations are so popular: they are easy to use and available for no additional […]
How I Get Things Done: Successful Fundraising with Josh Birkholz at BWF
If necessity is the mother of invention, as the old adage goes, then efficiency has to be a parent of innovation. For nonprofit fundraising teams, with small budgets and an even smaller pool of donors, doing more with less is the only way to get ahead. To help tighten up operations or launch well-executed campaigns, […]
When Your Data Needs Are Growing: 5 Signs It’s Time to Move Beyond Native Virtuous Integrations
If your organization is using Virtuous as its CRM, it is very likely that you or your colleagues are using at least one native Virtuous integration to transfer information into your database. There’s a reason these native Virtuous integrations are so popular: they are easy to use and available for no additional cost. Despite their […]
Why We’re Excited for bbcon 2025 (And Hope You Are Too)
Pack your bags and bring your ideas: we’re getting ready for bbcon 2025, Blackbaud’s annual conference. This year, representatives from social good organizations around the world will be gathering in Philadelphia to talk technology, share ideas, and learn about the latest features for Blackbaud’s powerhouse suite of products. Stay ahead with insights from our annual […]
How to Transform Your Major Gifts Program with Data
Building a Major Gifts Program with Data Data can make all the difference for your major gifts program. It’s essential for personalizing outreach, predicting outcomes, and improving on previous successes. Yet, without a proper plan for gathering and storing data, data-driven fundraising approaches remain out of reach. In this article, we’ll share insights on developing […]
Finding a Nonprofit Implementation Partner for Salesforce: Top Partners & Tips
By using Salesforce as a CRM, nonprofits can significantly boost their ability to manage donors, streamline operations, and amplify mission-driven work. Yet, implementing Salesforce can be major undertaking, especially for organizations with lots of data to import. To help with this massive project, many nonprofits will hire a Salesforce implementation partner: an expert who understands […]
How I Get Things Done: Building Winning Digital Fundraising Campaigns with GoFundMe Pro
With all the economic curveballs and budget squeezes nonprofits are facing these days, fundraising is no longer just important—it’s essential. So, how can organizations step up their game and hit those big goals? We went straight to the experts and spoke with Luke Dringoli at GoFundMe Pro (formerly Classy) to get his expert insights on […]
3 Signs Your Nonprofit Email Marketing Campaigns are Failing (and How to Fix Them)
Email marketing is one of the most powerful tools nonprofit organizations use to engage supporters, increase donations, and drive real-world impact. But even the best-intentioned email campaigns can fall flat, resulting in wasted effort, low engagement, or, worse, alienating your most passionate advocates. If you’ve ever wondered why your emails aren’t getting the traction you […]
Connect Virtuous to Your Entire Tech Stack with Omatic Cloud
More nonprofits than ever are turning to Virtuous for its modern, responsive CRM and holistic approach to generosity. Alongside it, they rely on a growing ecosystem of tools to manage giving, events, volunteers, and supporter engagement. But to truly realize the promise of personalized engagement at scale, these systems need to work together. That’s why […]
Salesforce for Nonprofits: Choosing Between Salesforce NPSP and Nonprofit Cloud (NPC)
When Salesforce Nonprofit Cloud entered the scene in 2023, it changed the game for social good organizations looking to maintain relationships with supporters. Its launch raised important questions: Is this new product an improvement on the Nonprofit Success Pack (NPSP)? How can an organization effectively connect all its applications to Nonprofit Cloud? What would a […]
Turning Graduates Into Lifelong Supporters: The Role of Data in Engaging Young Alumni
Engaging with new graduates as they leave the university and enter a new stage of life is one of the toughest challenges that colleges face, but proper timing, outreach, and messaging make all the difference for cultivating relationships with new alumni. By educating recent graduates about the benefits of joining your alumni community before, during, […]
Integrating Your CRM and Financial Accounting Systems: Why It Matters Now More Than Ever
When it comes to financial data, accuracy is everything. Not only does accounting data integrity matter for annual reporting and auditing, but financial transparency is also increasingly important to donors. Because of this, more organizations are finding it essential to connect financial and accounting systems with their fundraising CRM. In this article, we walk you […]
Pledge Reminder Letters: A Complete Guide for Nonprofits
What is a pledge reminder letter? A pledge reminder letter is a written communication sent to a donor who has made a philanthropic commitment, prompting them to submit their next scheduled payment toward a previously agreed-upon gift. Pledge reminders, communications reminding a donor about their philanthropic commitment, can make the difference of thousands, sometimes millions […]
5 Signs Your Organization Has Outgrown Native Salesforce Integrations
If your organization is using Salesforce as its CRM, chances are high that you or your colleagues are using at least one native integration to move data into Salesforce on a regular basis. There’s a reason these integrations are so popular: they are easy to use and available for no additional cost. Despite their convenience, […]
Highlights from Our 2025 Nonprofit Technology Ecosystem Trends Report
Each year, more nonprofits are exploring tech tools to make operations more efficient and 2025 is no exception. In our latest report on the tech trends among nonprofits, we dug through more than 600 survey responses to get a sense of the types of tools, processes, and challenges facing organizations working in the social good […]
Announcing Omatic Cloud’s New Fundraise Up Integration
We are pleased to announce Omatic Cloud’s latest integration: Fundraise Up! The new integration is designed to help nonprofits transfer supporter, donation, and recurring plan data from Fundraise Up into any CRM by harnessing the power of automation. Our team is thrilled to partner with Fundraise Up, a powerful nonprofit fundraising solution trusted by social […]
Five Ways Nonprofits Can Navigate Uncertainty Amid New Political Policy Changes
Challenges Within the Nonprofit Sector During a New Presidential Administration’s Policy Changes – 2025 Update In times of political upheaval and economic uncertainty, nonprofits are under more pressure than ever to continue to operate, and in many cases, to do more with less. One month into power, the Trump Administration has taken several steps to […]