Virtuous
Virtuous is the responsive fundraising platform, unifying CRM, marketing, volunteer management, and fundraising tools to help nonprofits build more personal donor relationships and grow giving.
About Virtuous
Virtuous is the responsive fundraising platform built to help nonprofit teams create personalized donor experiences at scale. By unifying fundraising, marketing, and donor development in one system, Virtuous surfaces the insights and signals teams need to grow giving and improve retention, without the redundant back-office work of stitching tools together.
How Virtuous Works with Omatic
Virtuous is where your donor relationships live—the system built to surface the signals your team acts on every day. Omatic Cloud makes sure everything happening outside Virtuous, across the rest of your tech stack, arrives there complete.
When Virtuous and Omatic Cloud work together:
- Every signal reaches the record. Responsive fundraising depends on complete data—giving history, engagement, and behavior all in one place. Omatic Cloud brings data from your other systems into Virtuous accurately, so the signals your team relies on are never missing a piece.
- Personalization reflects the full donor story. When donor data from every connected system lands in Virtuous correctly, your team can personalize outreach based on how a donor actually engaged—not just what happened inside Virtuous alone.
- Your leadership gets reporting they can trust. When data from your full tech stack arrives in Virtuous accurately, your team can report on retention and growth without reconciling gaps between systems first.
Services and Capabilities
Virtuous CRM+
Manage every donor relationship in one system, purpose-built for nonprofits rather than adapted from sales CRM architecture.
Virtuous Volunteer
Bring volunteer coordination into the same system as your donor and fundraising data.
Virtuous Insights
Accelerate prospect research with wealth, demographic, and behavior data powered by machine learning models.
Virtuous Raise
Create flexible, personalized giving experiences—from embeddable forms to multi-channel campaigns.
Virtuous Momentum
Give every gift officer an AI fundraising assistant that drafts personalized outreach, builds a daily engagement plan for each donor, and syncs every email and call back to your CRM automatically.
Integration
Already using Virtuous?
Omatic Cloud connects Virtuous to your entire tech stack so all of your data reaches the right place and is ready to use.
