Marketing and events solutions
Great campaigns start with data your whole team can trust
You should spend your days crafting messages, planning events, and managing the channels that keep supporters engaged. But when your email platform, event system, and CRM tell three different stories about the same person, your segmentation is guesswork, and post-event follow-up arrives too late to matter. Omatic Cloud connects your engagement channels to your CRM, so your marketing team always works from one complete, current picture of every supporter.
The Problem
Key supporter data lives in a handful of separate platforms
Every tool your marketing team uses sees your supporters differently: your event platform has their registration history, your email tool has their engagement history, and your CRM has their giving record. But without a connection between them, none of those systems captures a complete picture of supporter engagement, and neither does your team.
It took some time to set everything up in Omatic Cloud to flow automatically, but now that work is paying off. We would not be able to maintain this kind of segmentation without it.
– Trevor Bosetti, Senior Marketing Manager, Community Food Share
How omatic helps
Built for the Way Nonprofit Data Actually Works
Omatic Cloud isn’t a generic ETL tool re-tooled for nonprofits. It’s an integration and data management platform built by experts with decades of experience working at nonprofits, designed to support the data structures, logic, and security needs that define your world.
Event & Engagement Data Flows
Event registrations, attendance, fundraising activity, and email engagement flow into your CRM automatically without file exports, manual imports, or days of cleanup. When your event ends, your CRM is updated, so follow-up can start immediately.
Complete Constituent Profiles for Smarter Segmentation
Pull giving history, event attendance, email clicks, volunteer activity, and volunteer participation into a single, unified record. Segment by the full picture of who a supporter is, not just the data you can access.
Faster Rollouts for New Tools
When your team adds a new email platform, event tool, or peer-to-peer fundraising app, Omatic helps get data flowing cleanly from day one. Get the return on your tech advancement, not hours of painstaking data management.
Campaign Performance You Can Trust
When engagement data and giving data live in the same place, you can connect marketing activity to fundraising outcomes with confidence. Show leadership which events drove major gift conversations and demonstrate ROI without hesitation.
Built to Scale with High-Volume Campaigns
Year-end, giving days, and signature events aren’t the time to find out your integration can’t keep up. Omatic Cloud is built to handle high-volume data processing without slowdowns, so campaign spikes are worthy of celebration (not dread!).
Donor Matching and Deduplicate Prevention
Supporters rarely fill out forms the same way twice. Omatic Cloud’s matching features move the right data to the right existing record, or flags possible duplicates for human review, so your CRM stays pristine without manual cleanup.
Your Data Problems Don’t Live in One Department
Every team in your organization is working from the same information. When data can’t be trusted, every role pays the price: in lost time, missed opportunities, and decisions made on questionable insights. Omatic Cloud helps everyone by creating a foundation of accurate, accessible, and reliable data your whole organization can build on.
Trusted Data Foundation
Clean, governed records that every team, from development to finance, can work from with confidence.
Flexible and Scalable
Add new tools, migrate platforms, and grow your tech stack without rebuilding integrations from scratch every time.
Maximize Mission Impact
Turn trusted, connected data into the segmentation, forecasting, and insight that advances your mission.
Community Food Share Improves Donor Communication, Gift Processing, and Impact Reporting with Omatic Cloud
There is so much Omatic can do—you can customize it in a million ways.
FAQs
Omatic Cloud works alongside your marketing automation platform. Think of Omatic as the data layer that keeps the data CRM and marketing tools connected and stored properly in the right format across systems.
Yes, and this is one of the most common use cases for nonprofit marketing teams. When engagement data from your email platform, events tool, and peer-to-peer campaigns are unified in your CRM, you can identify lapsed donors who are still actively participating with your organization even when they haven’t donated recently. These data points can trigger re-engagement campaigns to reduce donor attrition.
Omatic Cloud connects the tools nonprofit marketing and events teams use, including email platforms, event management systems, peer-to-peer fundraising tools, online giving pages, and payment processors, then transfers engagement data into your CRM. If you’re unsure whether your specific tools are supported, our team can walk you through your integration scenario directly.