Omatic Highlights from 2025

2025 was a year for the books. In January, a new presidential administration ushered in policies that made waves among nonprofits, AI continues to dominate the technology news cycle, and nonprofit technology stacks are becoming increasingly complex.

Omatic has been in the business of helping nonprofits get more control over their data for decades. We work with nonprofit leaders, technology partners, and data experts every day to bring solutions that make a difference for the 3,000+ social good organizations that rely on our tools.

Throughout 2025, we brought this expertise to everything we did: launching new features for Omatic Cloud, hosting webinars on topical research, attending popular industry conferences, and publishing resources to help our audiences get more control over the data that shapes their mission.

Read on for the top moments of the year!

New Omatic Cloud Feature Releases

Fundraise Up Integration

At the beginning of 2025, we released a new integration with Fundraise Up. This solution allows nonprofits to transfer supporter, donation, and recurring plan data from Fundraise Up into any CRM with the power of automation. Learn more about this landmark new offering.

Virtuous Connector

We also launched a new integration for Virtuous, one of the most popular CRMs among nonprofits today. This integration was designed for organizations using Virtuous to manage donor relationships, fundraising campaigns, and outreach. With this integration, nonprofits can unify data across an entire tech stack—acting faster, personalizing outreach with confidence, and making informed decisions that deepen supporter relationships and drive an organization’s mission forward.

These integration launches coincided with a ton of other exciting enhancements to Omatic Cloud, including more opportunities to map, route, and format data, compatibility with GoFundMe Pro’s Giving Cart feature, and the ability to gather attendee registration records. For more information on these updates, check out our latest product updates article.

Webinars

Each week, we host online events, bringing in experts for live demos, roundtables, Q&As, and more. We’ve covered best practices for fundraising, email marketing, event ticketing, along with a host of other topics relevant to the nonprofit industry.

The following events were some of our top-attended webinars from the year:

• 5 Proven Email Strategies to Boost Your Fundraising Season
  
  During the final months of the year, many nonprofits count on a surge in philanthropy. We teamed up with the experts at the popular email marketing platform Emma to share best practices for email marketing campaigns and end-of-year fundraising.
  Watch the full webinar on demand

• Beyond Native Tools: When Organizations Outgrow Salesforce’s Built-In Integrations
  
  We hear it all the time from customers: as their nonprofit operations grow, so do their data needs. In this webinar, we discussed the signs that your nonprofit has outgrown native integration tools in Salesforce and how to find a new solution.
  See the full webinar on demand

• New Tools to Simplify Nonprofit Data Management
  
  In the fall, we launched a new webinar series on Omatic Cloud to keep you informed on the latest feature releases and product enhancements that make managing your data smarter, faster, and more intuitive.
  Check out the full webinar recording

• How a Connected Ecosystem Delivers Smarter Insights for Modern Nonprofits
  
  We talked through the ways that integrating your tech stack can help you get more out of the systems you already use. We also shared how a connected ecosystem enables better supporter experiences, smarter strategy, and more impactful outcomes.
  View the webinar on demand

Events and conferences

We love to meet and mingle with customers in person whenever we can. That’s why we make it a priority to visit some of the top conferences where nonprofit professionals go to network and learn.

bbcon 2025

Our partnership with Blackbaud spans more than two decades, so it’s no surprise that bbcon 2025 was at the top of our list for conferences to attend. In 2025, we linked up with Blackbaud in Philadelphia, hosting sessions on using data to improve an AI strategy and how a connected ecosystem makes prospect research and donor outreach easier.

CASE Drive

The Council for Advancement and Support of Education (CASE) is a powerhouse of an organization, dedicated to helping higher education fundraisers network and share ideas. We joined their annual Drive conference to talk through all things data and higher education fundraising.

New Resources on Nonprofits, Fundraising, and Technology

When we aren’t on the road, we stay informed about the fields of nonprofits, fundraising, and technology. And there’s nothing we enjoy more than sharing what we know. Check out some of the top articles and eBooks we published in 2025:

• Nonprofit Technology Ecosystem Trends Report 2025
  
  To kick off the year, we released our annual Nonprofit Technology Ecosystem Trends Report. Based on more than 600 responses, this year’s technology ecosystem trends report examines the popular tools, workflows, and priorities for social good organizations. Read insights on how your peers are using technology at social good organizations around the world.

• Five Ways Nonprofits Can Navigate Political Uncertainty
  
  2025 had no shortage of political shakeups in the United States. A new presidential administration brought in a task force to shrink the federal budget at the start of the year. Then, in the final months of the year, the country endured the longest governmental shutdowns in the nation’s history (source), halting funding for many vital organizations. We talked through how nonprofits can bolster their operations to navigate these and other political changes.

• Salesforce for Nonprofits: Choosing Between Salesforce NPSP and Nonprofit Cloud (NPC)
  
  Salesforce is a powerhouse of a CRM among large corporations and small organizations alike. Among their suite of options are several solutions designed for nonprofits, each with different functionality and pricing. We put together this guide for nonprofits comparing Salesforce Nonprofit Success Pack and Nonprofit Cloud.

• How I Get Things Done: Building Winning Digital Fundraising Campaigns with GoFundMe Pro
  
  Fundraising is a key aspect of any nonprofit’s operations. It’s the key to engagement, support, and advocacy for an organization. Philanthropy has the power to grow your mission and ensure your organization’s long-term sustainability. We brought in Luke Dringoli from GoFundMe Pro (formerly Classy) for a Q&A on digital fundraising. Learn about new features to make your online fundraising campaigns more successful than ever.

Conclusion: A Year of Helping Nonprofits Maximize the Power of Data

Throughout 2025, Omatic’s commitment to helping nonprofits get more from their data has surfaced in all our activities. From our product launches and events to conferences and online resources, we hope that our efforts have made it a little easier to gather your supporter information and put it to use for your mission. As we enter 2026, our team of nonprofit data experts will continue to surface insights and develop solutions to meet your data needs!