Sound familiar?
Online gifts, event registrations, and other transactions often need to map to a specific fund, appeal, and campaign in Raiser’s Edge NXT. Without the right connection, that structure doesn’t always carry through, and your team is left assigning it after the fact.
Moves management and portfolio views are only as complete as the data feeding them, but event attendance, volunteer activity, and other engagement signals often live in separate systems. Gift officers end up working from a partial view of the relationship.
On a nonprofit’s highest-volume fundraising days, gifts and constituent updates spike all at once. Integrations that aren’t built for that pace can queue, drop, or duplicate records right when accuracy matters most.
Raiser’s Edge NXT connects many gifts and registrations automatically, but tools outside that ecosystem often still require exporting to a spreadsheet, reformatting fields, and importing by hand.
Integration
Omatic Cloud connects Raiser’s Edge NXT to your CRM so all of your data reaches the right place and is ready to use.
When gifts and registrations arrive already mapped to the right fund, appeal, and campaign, your team can report accurately from the moment a gift lands instead of assigning structure after the fact. That means less cleanup, and campaign reporting your team can trust immediately.
When tools outside the native Blackbaud ecosystem sync automatically instead of requiring an export and manual import, your team gets the same hands-off experience across your entire tech stack.
When engagement signals beyond the gift—event attendance, volunteer hours, program involvement—reach the same constituent record, gift officers can work from a complete view instead of a partial one. That means smarter portfolio assignments and asks grounded in the full relationship.
When engagement data from your email marketing platform flows back into Raiser’s Edge NXT, your team can segment and personalize outreach based on how supporters actually engage, not just who’s on a list. That means communications that reflect real behavior, not stale assumptions.
When your integration is built to handle high-volume moments without slowing down, your team can run bigger campaigns and giving days without worrying about dropped or duplicate records.
When data from every connected system reaches Raiser’s Edge NXT clean and complete, your team can report with confidence instead of double-checking numbers against a second system. That means decisions made on data everyone trusts.
Fund, appeal, campaign, and designation all carry meaning your team wants to report on. Omatic Cloud lets you define exactly how fields map between the two, so data arrives in the format your team expects every time.
Data from other systems doesn’t always arrive in the structure Raiser’s Edge NXT actually requires. Omatic Cloud transforms the data on the way in, so it lands ready to use, not ready to be cleaned up.
A constituent who gives online, registers for an event, and engages through email can easily generate multiple records instead of one connected supporter. Omatic Cloud identifies potential duplicates before they’re written to your database, so every record is clean and every relationship is intact.
Data arriving from multiple connected systems doesn’t always meet Raiser’s Edge NXT’s exact requirements before it lands. Omatic Cloud catches issues before they get there, sending clean data through automatically and flagging anything that needs a second look.
In 30 minutes, we will show you exactly how Omatic Cloud adapts to your workflows.
Omatic Cloud connects the tools in your tech stack—online giving platforms, event systems, email marketing, and more—to Raiser’s Edge NXT automatically, so your team never has to import data manually or reconcile multiple systems by hand.
Yes. Omatic Cloud syncs contact and engagement data between Constant Contact and Raiser’s Edge NXT, so your team can segment supporters and personalize outreach based on real email engagement, not a manual export.
Yes. Omatic Cloud keeps Mailchimp and Raiser’s Edge NXT in sync automatically, so subscriber updates, opens, and clicks reach your constituent records without a manual list export and re-import.
SmartTHING’s SmartSYNC apps are a solid fit for organizations that want quick, self-service connections. Omatic Cloud is built for organizations managing more complexity: it gives your team full control over exactly when and how often data moves, applies deeper data transformation and duplicate prevention, and scales to high-volume moments like giving days without requiring an enterprise-tier upgrade.
Importacular is a well-established, affordable tool that many organizations use successfully for straightforward, file-based imports. Omatic Cloud is built for organizations that need more than a flat-file import: real-time API connections instead of manual file uploads, and the ability to manage multiple connected systems from one platform rather than importing each source separately.
Native integrations are a solid starting point for common use cases, but they often support only a fixed set of fields and basic matching, which can create duplicate records or strip out fund, appeal, and campaign structure. Omatic Cloud goes further: it matches records to prevent duplicates, transforms data into the format Raiser’s Edge NXT expects, and gives your team control over exactly how much is automated versus flagged for review. The result is a connection built for the way nonprofits actually use their data, not a generic sync.
