Engaging Networks Integration

Engaging Networks gives nonprofits a unified platform for online fundraising, advocacy, email marketing, and peer-to-peer campaigns, all in one place. Omatic Cloud makes sure every donor, advocate, and engagement signal from those campaigns reaches your CRM accurately and completely, giving your team the full picture they need to act.
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The campaign is over. Now comes the hard part.

Advocacy Activity Never Makes It to Your CRM

A supporter who signed a petition, sent an email to an elected official, and then made a donation is one of your most engaged advocates. But without the right integration, only the gift makes it to your CRM. The advocacy history that tells the full story stays stuck in Engaging Networks.

Duplicates Multiply Fast

Engaging Networks pulls in supporters across donations, advocacy actions, and email campaigns, many of whom already exist in your CRM. Without matching logic, conflicting records pile up and no one can tell which version of a supporter is right.

Attribution Breaks Down

Engaging Networks connects fundraising, advocacy, and email in one platform, but your CRM needs to reflect which campaign, appeal, or action drove each gift. When that context gets stripped out in transit, your reporting tells an incomplete story.

Volume Exposes the Gaps

When a supporter opens every email, clicks through, or takes an advocacy action, that behavior matters. But if those signals never make it back to your CRM, your team has no idea it happened and can’t act on it.

Integration

Already using Engaging Networks?

Omatic Cloud connects Engaging Networks to your CRM so all of your data reaches the right place and is ready to use.

Helping You Make the Most of Your Engaging Networks Data

Know Your Most Engaged Supporters, Completely

When donation history, advocacy actions, and email engagement all flow into your CRM, your team sees the full picture of every supporter relationship. The person who gave last month, signed a petition last week, and opened every email isn’t just a donor. Your CRM should reflect that.

Turn Advocacy Into Donor Relationships

Engaging Networks captures supporter engagement across petitions, email-to-target campaigns, and advocacy actions. When that activity flows accurately into your CRM, your team can identify engaged advocates who are ready to become donors and reach them with the right ask at the right moment.

Report on Campaign Performance With Confidence

When every gift and action lands in the right fund, under the right appeal, tied to the right campaign, your team can report on what actually happened. No reconciliation. No guesswork. Just a clear picture of how your Engaging Networks campaigns performed and where to focus next.

Honor Every Preference, Across Every System

When a supporter unsubscribes, updates their preferences, or opts out of advocacy communications, that choice needs to be respected everywhere. Omatic Cloud keeps preference data in sync between Engaging Networks and your CRM, so your team always knows where things stand before reaching out.

Engage Every New Supporter From Day One

Petitions and advocacy campaigns introduce your organization to a lot of new people at once. When those records arrive matched and clean, your team can reach out with the right message from the start, grounded in how that person first connected with your mission.

Build a Complete Picture of Every Supporter Relationship

Engaging Networks touches supporters across donations, advocacy, email, events, and peer-to-peer campaigns. Omatic Cloud makes sure all of that activity lands in a single, accurate record in your CRM, so your team always has the full picture of every relationship your campaigns built.

Capabilities

Flexible Field Mapping

Engaging Networks organizes data differently than your CRM. Omatic Cloud lets you define exactly how fields map between the two systems, so data arrives in the format your team expects every time.

Data Transformation

Engaging Networks captures data across fundraising, advocacy, and email channels, each with its own format. Omatic Cloud reformats and standardizes records in transit so everything arrives in your CRM accurate and ready to use.

Record Matching & Deduplication

Every Engaging Networks campaign brings in new supporters across multiple channels, many of whom already exist in your CRM. Omatic Cloud identifies and resolves those conflicts before they fragment your supporter history or create a duplicate record.

Routing & Data Validation

Not every record that comes out of Engaging Networks is ready to land in your CRM. Omatic Cloud validates records before they get there, sending accurate data through automatically and flagging anything that needs a second look.

Ensure Your Data Gets Where It Needs to Go. The Right Way. Every Time.

In 30 minutes, we will show you exactly how Omatic Cloud adapts to your workflows.

How Does Omatic Cloud integrate Engaging Networks with Raiser’s Edge NXT, Salesforce, and Virtuous?

Omatic Cloud connects Engaging Networks to your CRM automatically, syncing donors, advocates, email engagement signals, and campaign activity so your team never has to import data manually or reconcile two systems by hand.

Does Omatic Cloud bring advocacy and email engagement data from Engaging Networks to my CRM?

Yes. Omatic Cloud passes along advocacy actions, email engagement signals, and campaign activity from Engaging Networks, so your CRM reflects each supporter’s full relationship with your organization, not just their donation history.

How does Omatic Cloud differ from native integrations?

Native integrations move data from point A to point B, but they weren’t built to handle the specific complexity of nonprofit CRMs or Engaging Networks’ multi-channel data across fundraising, advocacy, and email. Omatic Cloud goes further: it matches records to prevent duplicates, transforms data into the format your CRM expects, and gives your team full control over where every field lands. The result is a connection built for the way nonprofits actually work, not a generic sync.