Sound familiar?
Your donor and membership data lives in Altru. But without a connection to your email platform, that data stays there. Campaigns go to stale lists and your most engaged visitors never receive the right follow-up.
Opens, clicks, and campaign activity live in your email marketing platform, but many integrations only send contact data outward, not engagement data back. Altru ends up with a full constituent list and no way to tell who’s actually engaged.
Your giving history, membership tier, and event attendance in Altru hold everything you need to personalize outreach. But when that data doesn’t reach your email platform, every message is a generic one-size-fits-all campaign.
When a visitor upgrades to a member or makes their first gift, that moment calls for an immediate, personal response. Without a connection between Altru and your email platform, that window closes before your team can act.
Integration
Omatic Cloud connects Altru to your entire tech stack so all of your data reaches the right place and is ready to use.
When giving history, membership tier, and visit frequency all flow from Altru into your email platform, your team can segment with real precision. The longtime donor gets a different message than the new member. The lapsed visitor gets a reactivation sequence.
When email opens, clicks, and unsubscribes flow back into Altru, your team can see exactly who’s paying attention and who’s gone quiet. That engagement history changes how gift officers prioritize outreach and how your team plans the next campaign.
When new members join, donors upgrade, and visitors lapse, those changes flow automatically into your email platform. Omatic Cloud keeps your lists current so every campaign starts from accurate data, not last month’s export.
When opt-outs and communication preferences in Altru flow back to your email platform automatically, your team never sends to someone who asked not to be contacted, regardless of which system recorded that preference first.
A new member or first-time donor is at peak engagement the moment they act. When that record flows from Altru into your email platform automatically, your welcome sequence fires immediately, while they still remember why they gave, why they joined, and why your mission matters to them.
When email engagement data and Altru records stay in sync, your team can report on what actually happened. No reconciling two systems. No conflicting numbers. Just a clear, consistent picture of how your campaigns performed.
Ticketing details, membership levels, and giving history all carry meaning your team wants to report on. Omatic Cloud lets you define exactly how fields map between the two, so data arrives in the format your team expects every time.
Data from other systems doesn’t always arrive in the structure Altru actually requires. Omatic Cloud transforms the data on the way in, so it lands ready to use, not ready to be cleaned up.
A visitor who buys a ticket, joins as a member, and later gives a gift can easily generate multiple records instead of one connected constituent. Omatic Cloud identifies potential duplicates before they’re written to your database, so every record is clean and every relationship is intact.
Group sales and peak attendance periods send data fast enough to expose formatting issues a quieter day would never catch. Omatic Cloud catches issues before they get there, sending clean data through automatically and flagging anything that needs a second look.
In 30 minutes, we will show you exactly how Omatic Cloud adapts to your workflows.
Omatic Cloud connects Altru to Mailchimp, Constant Contact, Emma, and other email platforms, syncing donor and membership data so your campaigns always reach the right people with current, accurate information from your Altru database.
Omatic Cloud currently supports email marketing connectors for Mailchimp, Constant Contact, and Emma. These integrations keep your email lists current and bring engagement signals back into Altru so your team always has the full picture.
