Workflows Used
Organization Background
Minnesota Adult & Teen Challenge (‘MnTC’) assists teens and adults gain freedom from addiction by addressing their physical, emotional, and spiritual needs. Through short-term treatment programs and long-term faith-based recovery programs across Minnesota, MnTC fosters an environment of love, trust, and respect. To support these life-changing services, the organization relies on a robust fundraising program that generates a high volume of online donations, event registrations, peer-to-peer fundraising activity, and tribute gifts.
Challenges
As its fundraising efforts continued to grow, MnTC needed a more efficient way to manage the increasing volume of donor and event data flowing into its systems. While the organization relied on a sophisticated fundraising program and long-standing Blackbaud technology, existing processes for importing and managing online donation, event, and tribute gift data created operational inefficiencies, data quality concerns, and challenges that ultimately impacted the supporter experience. Key factors contributing to these challenges included:
Slow and Labor-Intensive Import Processes
The native importing process for getting data from Luminate Online into Raiser’s Edge NXT was slow, cumbersome, and labor-intensive, making it difficult to efficiently process online donations, peer-to-peer event activity, and tribute gifts.
Duplicate Records and Data Quality Issues
The native import process resulted in a large number of duplicate constituents in Raiser’s Edge NXT, as well as records with name errors. These issues required additional effort to identify, review, and correct records after they were imported.
Negative Impact on the Constituent Experience
The challenges extended beyond administrative inefficiencies and directly contributed to a deteriorating constituent experience. Duplicate records and inaccurate data created communication issues that negatively affected supporter relationships.
Solution
MnTC implemented Omatic’s Luminate Online Integration for Raiser’s Edge NXT to streamline gift processing, improve matching capabilities, and reduce duplicate records before data entered the database.
Automated Luminate Online Integration
Luminate Online Integration for Raiser’s Edge NXT, powered by Omatic Cloud, streamlined the import of online donations, event registrations, event donations, and tribute gifts into Raiser’s Edge NXT.
Advanced Constituent Matching and Duplicate Prevention
Sophisticated matching capabilities helped identify and eliminate potential duplicates before records were uploaded into Raiser’s Edge NXT, improving data quality and reducing the need for manual review.
More Efficient and Reliable Data Processing
The integration simplified the import process, reduced administrative burden, and provided a more streamlined approach to managing online fundraising activity and constituent data.
Results
By deploying Omatic Integration Solutions, MnTC reduced manual effort, improved data quality, and enhanced the overall supporter experience.
Significant Time Savings and Increased Efficiency
MnTC estimates it now saves an average of three hours per week integrating gifts made through Luminate Online with Raiser’s Edge NXT and up to eight hours per week during event weeks. The automation of previously manual tasks also allowed the team to remain productive despite staffing changes.
Cleaner Data and Fewer Duplicate Records
Omatic’s constituent matching capabilities significantly improved duplicate prevention by matching records based on email addresses and other criteria. This resulted in cleaner, more accurate data and eliminated days of manual duplicate review and merging.
Improved Constituent Experience and Organizational Confidence
Beyond the operational benefits of time savings and streamlined processes, MnTC achieved a much-improved constituent experience. Supporters no longer receive duplicate solicitation letters, helping strengthen trust and confidence throughout the broader MnTC community.
MnTC says that they’ve easily saved thousands of dollars per year in not mailing to duplicate records. Omatic has enabled both the saving of money and the saving of time that’s been put back into the organization’s mission!
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