“…even small improvements in the level of attrition can generate significantly larger improvements in the lifetime value of the fundraising database. A 10% improvement in attrition can yield up to a 200% increase in projected value, as significantly more donors...
Customer service was the topic of the month during the latest installment of our Brown Bag lunch series. Part of the new employee training at Omatic includes a discussion about how important customer service is to our reputation. With our...
“Although nonprofit organizations usually watch their overall growth-in-giving results carefully, they seldom pay as close attention to the gains and losses that make up those results…To understand what is really happening … it is necessary to analyze both the...
We use files on our computers every day. We open them, save them, edit them, and move them around, but what do we really know about our files? A file’s name consists of two basic parts – the actual name of the file (“My Cool Blog Post”) and the...
Summer can be a very busy time for nonprofit organizations. For some, June and July signal the end of the fiscal year. For others, it’s time to promote the graduating students to alumni or load the incoming students and parents to your system. These types of tasks or...
A quick glance at AHP’s Industry News page reveals constantly evolving approaches to fundraising, particularly among healthcare organizations. I’ve had the privilege to speak to and work with a number of accomplished healthcare fundraising professionals to learn more...
