6 Tips for Better-Managing Your Nonprofit Supporter Data in Salesforce

6 Tips for Better-Managing Your Nonprofit Supporter Data in Salesforce

A nonprofit’s most valuable resource is its donors and other supporters, and maximizing those relationships tops the list of strategic priorities. Therefore, your organization should be using a CRM (constituent relationship management) database to consolidate and...
Social Donors: The Hardest to Retain?

Social Donors: The Hardest to Retain?

How to Improve Social Donor Retention Rates and Why They Can Be the Most Challenging Once upon a time, a modest-size nonprofit took the opportunity to analyze new donors. The organization ran a traditional annual fundraising event – a theme party more than a gala –...