Do you really know who your best prospects are? What characteristics are the most important to your organization – giving, behavior, demographic information – or a combination? Affinity scoring can help you decide what types of interactions are the most important....
It’s your year-end appeal and you’ve worked hard to create the perfect mailing. You send out your mailing to all your constituents, but the materials only include the Organization address per your records. After a long journey through the post office, your mail...
Dirty databases can create frustrated staff, cause ineffective decision making, and inevitably slow down your organization. Ultimately, these trickle-down factors can negatively impact supporters and prospective donors – the most important assets of any successful...
An informative and easy-to-use website is essential for a nonprofit organization’s success. But what happens when your organization has a website up and running but you still aren’t seeing the results you want? There are too many ways for a website to quickly do more...
Data makes the fundraising world go round. By creating a data-centric mindset at your organization, you can optimize overall engagement with stakeholders, donors and supporters. This important data should be recorded, tracked, and measured constantly. But do you know...
For the last 10 years, donor retention rates have remained lower than 50%. The 2018 Fundraising Effectiveness Project’s results show a 45.5% donor retention rate. A slight improvement in retention rates can have a big impact. According to Adrian Sargeant’s classic...
