Why does data integration matter for nonprofits?

For nonprofit organizations that have robust fundraising, or mission-specific programs that involve interacting with volunteers or participants, your Salesforce system needs to manage a lot of constituent and donor data coming from various sources. But a recent poll taken during an Omatic webinar (focusing on automating gift entry in Salesforce) showed that 60% of attendees were still relying heavily on manual data entry processes.

Nonprofits have sometimes lagged behind the commercial sector in adopting technology. Still, one observation that’s safe to make is that organizations have learned that ‘best-of-breed’ data solutions support a more effective IT structure overall than integrated systems. That means more data coming from disparate sources that need to be integrated into Salesforce so that your nonprofit database remains the complete, current, and single source of truth.

Scratching the surface? Learn How Your Nonprofit Can Benefit From Integration Automation

You may not need all the integrations discussed, or you may not need them all now. But, that said, any nonprofit relying on labor-intensive, error-prone, manual data entry to manage the data coming into Salesforce from external sources could benefit from examining the advantages of integration technology.