Maureen Wallbeoff started her nonprofit career in the late 1990s. In 2007, she co-founded Firefly Partners, a strategic digital marketing agency for nonprofits, where she spent a decade as Vice President building the agency’s systems, processes, and client-focused culture while directing a team of twenty designers, developers, and strategists. She now works independently, helping nonprofit teams of every size use whatever technology they already have more effectively, rather than pushing them toward any single platform.
Maureen helps organizations choose and adopt the right CRM and technology for their actual goals. Omatic makes sure the data feeding that CRM from the rest of the tech stack stays accurate long after the decision is made.
When Maureen Wallbeoff and Omatic Cloud work together:
Independent, vendor-neutral guidance to identify the CRM that fits your goals, budget, and team.
One-on-one coaching sessions for nonprofit staff who need expert advice without a big-agency price tag.
Build a digital engagement plan and tech budget grounded in your organization’s real strategic goals.
Practical data governance frameworks that make good data habits stick.
Map the donor conversion lifecycle, from first experience through compelling calls to action.
Diagnose what’s really going wrong with an underperforming system and manage the fix.
