Emma
Emma by Marigold is the email marketing platform built to help nonprofits protect their brand while empowering every chapter or team to reach donors with personalized, on-message campaigns.
Compatible CRMs
About Emma
Emma by Marigold is an email marketing platform that helps nonprofits grow donors, protect trust, and keep every chapter aligned without slowing down. Its list segmentation, brand guardrails, and multi-location controls let organizations empower local teams to execute personalized campaigns while maintaining consistent, on-mission messaging across the whole organization.
How Emma Works with Omatic
Emma powers the campaign and the send. Omatic Cloud makes sure every subscriber, segment, and engagement signal that comes out of it lands in your CRM accurately and completely.
When Emma and Omatic Cloud work together:
- Every signal is captured. Email opens, clicks, and unsubscribes generate a constant stream of engagement data. Make sure all of it reaches your CRM, so your team has a complete, real-time picture of how each supporter is engaging.
- Segmentation reflects how your supporters engage. When your CRM’s giving history and engagement data flow into Emma, your team can build segments based on how a supporter has actually given and engaged.
- Your leadership gets campaign reporting they can trust. When subscriber and campaign data arrive in your CRM accurately, your team can report on email performance without reconciling exports between two systems first.
Services and Capabilities
List Segmentation
Target donors based on giving history and engagement, delivering personalized experiences for major donors, mid-level supporters, and grassroots contributors.
Automation
Build welcome series, thank-you sequences, and re-engagement campaigns that deliver timely fundraising appeals automatically.
Text Messaging
Extend your reach beyond email with integrated SMS for time-sensitive appeals and event reminders.
Brand Control
Protect your mission with template locking, centralized asset management, and approval workflows that keep messaging consistent.
Multi-Location Management
Manage multiple chapters or locations with tiered access and compliance approval processes that prevent bottlenecks.
Insights Dashboard
Track what resonates with supporters and refine strategy using real engagement data and A/B testing.
Campaigns
Communication Preferences
Contact Information
Contact or Record ID
Email Address
Global Permissions
Response
Segment
Integration
Already using Emma?
Omatic Cloud connects Emma to your CRM so all of your data reaches the right place and is ready to use.