bwf
BWF (now operating as BWF Zuri) is a complete fundraising consulting firm, exclusively serving nonprofits since 1983, combining campaign strategy and philanthropic counsel with CRM strategy and implementation.
About BWF Zuri
Founded in 1983 as Bentz Whaley Flessner, the firm rebranded as BWF in 2020 to reflect decades of growth while keeping its founding commitment to nonprofits intact. In 2026, BWF joined the MissionWired platform and merged with Zuri Group, a firm built specifically around Salesforce and CRM implementation for nonprofits, higher education, and healthcare, to form BWF Zuri. That merger united BWF’s traditional strength in campaign strategy, high-net-worth fundraising, and organizational consulting with Zuri Group’s deep technical bench, giving nonprofits a single partner for both the strategy behind a campaign and the CRM systems that support it.
How BWF Zuri Works with Omatic
BWF plans the campaigns and builds the CRM systems nonprofits raise funds on. Omatic makes sure the data feeding that instance from the rest of the tech stack stays fresh and accurate.
When BWF Zuri and Omatic Cloud work together:
- Every strategy is backed by a system that can execute it. BWF’s technology team selects, implements, and configures CRM platforms so that campaign strategy, prospecting, and donor engagement plans have a system built to support them.
- Records reflect reality. Because Omatic keeps donor, campaign, and gift data flowing cleanly into the CRM environments BWF builds, development teams see a complete, trustworthy constituent record instead of a system that drifts out of date after go-live.
- Your leadership gets reporting they can trust. With well-built fundraising platforms and clean, connected donor data working together, organizations can report on campaign performance with confidence instead of reconciling exports by hand.
Services and Capabilities
Campaign Planning and Management
Strategic counsel and hands-on management for capital and comprehensive campaigns, from feasibility through close.
Systems Selection and Implementation
Choose and implement the right CRM and fundraising technology for your organization’s actual scale and complexity.
Business Process Optimization
Redesign the workflows behind gift processing, stewardship, and reporting so your systems match how your team really works.
AI and Data Science
Apply predictive analytics and AI to donor data to sharpen prospecting, segmentation, and campaign strategy.
Annual Giving and Digital Marketing
Build and grow the digital and annual giving programs that keep donors engaged between major gifts.
Organizational Strategic Planning and Support
Align leadership, structure, and long-term planning around your fundraising and mission goals.
