Workflows Used
Organization Background
Apraxia Kids is the leading nonprofit dedicated to strengthening the support systems for children with Childhood Apraxia of Speech (CAS). Since its inception in 2000, the organization has supported more than 100,000 families and professionals through education, awareness, and resources. To support fundraising and digital engagement, Apraxia Kids uses Blackbaud Luminate Online alongside Salesforce NPSP as its CRM.
Challenges
As Apraxia Kids expanded its digital fundraising efforts, the organization needed a more efficient way to integrate data between Luminate Online and Salesforce. Manual processes, disconnected systems, and inconsistent data were limiting staff productivity and affecting the supporter experience.
Manual and Time-Consuming Data Integration
The Apraxia Kids team struggled with getting data from Luminate Online into Salesforce in real time. Team members downloaded data into Excel spreadsheets, manually manipulated the files, and then uploaded the information into Salesforce. This lengthy integration process often took days to complete.
Disconnected Data Across Systems
The organization’s data was siloed between Luminate Online and Salesforce. While online activity remained in Luminate Online, offline gifts, grants, and many Walk for Apraxia donations were stored in Salesforce, preventing staff from having a complete picture of their supporters.
Limited Data Validation and Duplicate Prevention
The team had to wait until the end of the manual import process to identify errors, duplicates, and other data irregularities. The import process also struggled to identify inconsistent or incorrect data from donors, often resulting in duplicate constituent records that required additional manual cleanup.
Solution
Apraxia Kids deployed Omatic Cloud’s Luminate Online Integration for Salesforce to automate data movement, improve data quality, and provide real-time access to supporter information.
Automated Luminate Online Integration
Apraxia Kids implemented Luminate Online Integration for Salesforce, powered by Omatic Cloud, to automate the transfer of contact, donation, event registration, and TeamRaiser participant data into Salesforce.
Configurable Data Integration Workflows
The team built integrations around three key data flows: new and updated contact data from Luminate Online to Salesforce, online donations to Salesforce, and Walk for Apraxia TeamRaiser participant and donation data to Salesforce.
Automated Data Validation and Matching
Omatic Cloud validated incoming data before it entered Salesforce while applying sophisticated matching rules to prevent duplicate records, standardize formatting, and ensure data quality.
Results
By implementing Omatic Cloud, Apraxia Kids dramatically reduced manual work, improved data accuracy, and gained faster access to complete supporter information for more effective fundraising.
Faster Data Integration and Significant Time Savings
Today, Omatic Cloud automatically connects Luminate Online and Salesforce, eliminating manual downloads and uploads. Data now flows between systems on a regular schedule or on demand, reducing processes that once took days to only a few hours.
More Accurate and Actionable Constituent Data
Automated validation ensures cleaner data enters Salesforce while identifying data misalignments before records are imported. Users now have access to the most up-to-date information and can leverage consolidated data more strategically and immediately.
Better Donor Communications and Supporter Experience
Donor and gift data now move from Luminate Online to Salesforce accurately and efficiently, allowing the Apraxia Kids team to send donor acknowledgments more quickly and communicate with supporters using more targeted, accurate information. This has created a better overall donor experience while giving the organization greater confidence in its fundraising data.
Using Omatic Cloud is saving the Apraxia Kids team considerable time on manual work and data entry—what used to take days now takes a few hours.
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