Email marketing still holds its place as a tried and true method for nonprofits to drive more donations and better engage with a growing number of supporters in a personalized and consistent way. But, with your supporters’ inboxes continually being flooded, it’s...
Another GivingTuesday is over – one we hope will be immensely successful – to the many social good organizations around the world. Across the United States, it’s predicted that $605 million will be raised solely on GivingTuesday, that’s an 18% increase over 2019. With...
First things first – email is not dead. You just have to get smarter in how you use email to connect with – and inspire – people to stay committed to your cause. Traditionally, nonprofits have relied on bulk emails to communicate with their supporters. But if they are...
Data makes the fundraising world go round. By creating a data-centric mindset at your organization, you can optimize overall engagement with stakeholders, donors and supporters. This important data should be recorded, tracked, and measured constantly. But do you know...
A month into the new year and most resolutions have started to wane, but it’s not too late to establish guidelines for success at your organization. Use this time to reflect on past initiatives while rebooting your database with a simple data refresh. Follow these...
Data is justifiably a hot topic for nonprofit organizations, especially if they don’t have the right donor database management tools to help make sense of their data. Over the last decade, nonprofits have been presented with the challenge of demonstrating...
