The ONE Thing Fundraisers Cannot Do Right Now

Aug 13, 2020

Let’s face it, COVID-19 is as much as part of our lives as it was back in March (which now feels five years ago). Many nonprofits have experienced an influx in donor gifts or have seen steady donations slow to a trickle. We’re sharing tips and tricks about the one thing you can’t do as an organization during the pandemic – or ever.

But first, before we dive into things, we want to shout this from the rooftops:

Whatever you do, DON’T STOP FUNDRAISING!

Your organization may still feel a bit of paralysis in response to our new reality, and that’s ok! With the economic decline, it seems harder than ever to approach others for donations, even those that give regularly. But the one thing you cannot afford to do as an organization is stopping your fundraising efforts.

If you were to stop fundraising, you likely wouldn’t notice an immediate difference right away. You may just stop for a few weeks or a month, all only temporary, right? You may see a little less engagement on social media, maybe fewer clicks on your emails, but nothing that truly impacts your revenue, right?



Those little metrics do impact revenue! You can’t measure what isn’t happening and who isn’t giving anymore because you aren’t asking. Even more importantly, you can’t measure a lost opportunity.

Now more than ever, fundraising should be at the top of your daily to-do list. If your world is experiencing a difficult time due to the pandemic, share that with your supporters. They care about you and your organization’s mission – they want to help you.

However, this isn’t a ‘one and done’ type of campaign. To make a greater higher impact, you’ll want to ensure that your supporters see you on multiple channels like Facebook, Twitter, email, etc. Trying new channels like Facebook or Instagram Live can increase your audience to those that may not have followed you previously.

More importantly make sure your messaging isn’t generic. Rather, you need to make the donor the hero of the story. When communicating with donors, do you say, ‘we need all the things’ or do you say, ‘you, as a donor, are helping us make these things happen.’? The latter makes the donor feel like a hero – which they are!


The world is a little topsy turvy, but we can all join to continue empowering those around us. From providing housing and food assistance, animal welfare needs, or advocating for a healthier world – we’re all in this together.

Bonus Tip:

Ready to turn your data into relationships? Contact us today for a personalized demo!

Have a case of #FOMO? You can always catch up on missed or past recordings by visiting our Webinar Recordings page. Here’s you’ll find an entire library of webinar resources to help fuel your organization’s mission.