Peer-to-peer fundraising is one of the most powerful tools in a nonprofit’s arsenal, but for many organizations, the donor data it generates never makes it into the CRM in a meaningful way. When that happens, the momentum from a successful campaign fades fast, and the relationships it sparked go unnurtured.
The good news? With the right approach, your P2P data can fuel smarter follow-up, stronger retention, and a pipeline of long-term supporters.
Join us for a practical session on how to capture, clean, and activate your peer-to-peer fundraising data — so every campaign builds on the last.
Here’s what we’ll cover:
- Get your P2P data working for you — Learn how to move campaign data into your CRM accurately and efficiently, without the manual cleanup that slows teams down
- Turn first-time P2P donors into lasting relationships — Discover how to segment and steward campaign donors based on their behavior, not just their gift amount
- Identify your next major donors — Use giving patterns and engagement signals from P2P campaigns to surface your highest-potential supporters
- Build a retention strategy around your campaign data — See how a connected data workflow keeps donors engaged long after the campaign ends
Walk away with a clear framework for making peer-to-peer fundraising a sustainable driver of donor growth — not just a one-time revenue spike.
