Every gala, walk, ride, and peer-to-peer campaign generates a wealth of donor data — new names, giving levels, sponsorship relationships, volunteer hours. Most of it never makes it past the post-event thank-you.
The gap between an event that raises money once and a program that builds donors year-round almost always comes down to the same three things: no clean way to get event data into the CRM, no process for turning event participants into cultivated donors, and no plan for what happens between events.
Join us for a practical session on building the infrastructure to make your events work harder, all year long. You’ll learn how to capture better data at the point of the event, connect it to your broader fundraising strategy, and use it to drive engagement long after the finish line.
Here’s what we’ll cover:
- Why event data so often gets stuck in silos, and what’s usually missing
- What the donor journey looks like from event participant to year-round supporter
- How to structure data collection and CRM integration so nothing gets lost
- Turning one-time event donors into repeat, multi-channel supporters
- Real talk: what a realistic timeline looks like, and where to start
Walk away with a clear framework for connecting your events program to your broader fundraising strategy — so every gala, walk, and campaign builds a pipeline of donors, not just a one-time result.
