Nonprofits are entering 2026 with rising pressure — tighter funding, shifting policy landscapes, and a growing need to keep donors engaged beyond the busy year-end season. Retention will matter more than ever, and segmentation is one of the most powerful levers organizations have to sustain relationships and revenue.
Join us for a practical session on donor segmentation where we’ll explore how to segment more thoughtfully, communicate more intentionally, and use the data you already have to deepen donor connection all year long.
In this session, you’ll learn how to:
- Identifythe donor segments that matter most for retention in 2026
- Blend the art and science of segmentation using behavioral + quantitative signals
- Turn event, volunteer, and email engagement into smarter audience targeting
- Apply segmentation inside your CRM to drive campaigns with purpose
If donor retention and 2026 planning are top-of-mind, this is the session to attend.
