Happening during our 2026 Omatic Summit. Check our webinars page for all the other sessions!
Great ideas stall when they don’t get the support to move forward. Whether you’re pushing for a new tool, a process overhaul, or a full data transformation, getting leadership to say yes (and stay bought in) is often the hardest part. Mac brings a sales perspective to the challenge: winning buy-in is really about pitching your initiative’s value to the right audience, at the right time, with the right message. Drawing on what he’s seen customers struggle with firsthand, he’ll show you how to speak leadership’s language (risk, ROI, and org-wide impact), get ahead of objections, time your ask, and keep momentum going long after the first yes. You’ll leave with practical strategies to turn “maybe later” into “let’s do this.”
Stick around to the end as we wrap up the summit and share a few perks just for attendees!
