Unlocking Gen Z’s Giving Potential: How to Attract and Retain Younger Donors

Did you know that 84% of Gen Z donors support nonprofit organizations in some way? Or that 53% of Gen Zers are likely to repeat donations to causes they feel passionate about? 

While the younger generation of donors is often overlooked due to their lower propensity to give, it is crucial to engage your Gen Z supporters now as they begin their careers and decide which organizations to support in the long term. 

In this session, we’ll discuss: 

• The Importance of Engaging Gen Z Now: Prioritizing this audience is more important than ever to cultivate lifelong supporters who will eventually replace your older generation of donors. 
• Understanding Gen Z Donors: Discover what motivates Gen Zers to give, the channels they prefer, and their expectations for stewardship. 
• Crafting an Effective Data Strategy: Learn how a robust data strategy can help you provide timely and accurate stewardship, enabling more strategic engagement with your younger supporters. 

Don’t miss this opportunity to learn how to effectively connect with the next generation of donors. Register now and secure your spot!