Affinity scoring has become quite the talk of the town! Now more than ever, nonprofits are turning to in-house automated lead scoring to identify their best prospects for major and planned giving. Recently, a client and I were brainstorming all of the factors (or...
Prospects are the lifeblood of fundraisers, which you probably already know full well. For many organizations, there is a strong inclination to import and gather as much information on prospects as possible. Am I right? Then, you’re faced with the question – how do...
