Nowadays, numerous nonprofit organizations feel the squeeze to keep their supporters engaged and lean heavily on email marketing to do so. After all, email marketing is undeniably one of the best tools to use when thanking donors, attracting more supporters, and...
Pop-quiz. Please stop whatever you’re doing and answer the following question: ‘If I use both Blackbaud Raiser’s Edge® / Blackbaud Raiser’s Edge NXT® and Salesforce to manage different areas of my nonprofit, it’s because:’ a. That’s the way we’ve always done it...
Growing a nonprofit organization relies on practicing effective constituent relationship management. Having a complete picture of your constituents, including donors, volunteers, and the other people that support your organization, is critical to your success....
The concept of ‘best-of-breed’ technology is newer to the nonprofit sector than it is to the commercial sector, and later-adopters have the benefit of letting the earlier-adopters work out the kinks before investing. But best-of-breed is here to stay, and is...
Face it; the timeline will never be long enough. Most nonprofit organizations don’t have enough time to do all the regular day-to-day work that’s required to raise the money, run the programs, pay the bills, report to the stakeholders, and further the mission...
In the last installment, we talked about putting together the right team as your organization embarks on strategic data integration. The next key step is to establish well-defined goals that everyone will want to work towards together. Over the years of working on...
