Connect Virtuous to Your Entire Tech Stack with Omatic Cloud

More nonprofits than ever are turning to Virtuous for its modern, responsive CRM and holistic approach to generosity. Alongside it, they rely on a growing ecosystem of tools to manage giving, events, volunteers, and supporter engagement. But to truly realize the promise of personalized engagement at scale, these systems need to work together.

That’s why we’re excited to announce Omatic Cloud’s latest solution: an integration with Virtuous! Designed for growing nonprofits using Virtuous to manage donor relationships, fundraising campaigns, and outreach, this new integration helps unify data across your entire tech stack—so you can act faster, personalize outreach with confidence, and make informed decisions that deepen supporter relationships and drive your mission forward.

“We’re thrilled to partner with Virtuous and deliver the long-awaited integration solution that their team and customers have been asking for,” said Mike Sanders, Chief Revenue Officer at Omatic. “By connecting Omatic with Virtuous, we are enabling a truly connected ecosystem, empowering nonprofits to maximize data impact and drive better outcomes for their missions. We couldn’t be happier to help Virtuous clients achieve more for the causes they serve.”

“At Virtuous, we believe generosity grows when nonprofits deeply understand their donors. Connected systems help nonprofits build meaningful relationships at scale,” said Gabe Cooper, CEO of Virtuous. “Our partnership with Omatic reinforces that vision, helping nonprofits unify their data, learn more about each donor, and communicate in ways that are personal, thoughtful, and inspire greater generosity.”

More Than Just a Connector: How Omatic Cloud’s Virtuous Integration Works

A powerful tool for constituent management, Virtuous allows social good organizations to seamlessly track fundraising progress, log contacts, and maintain relationships—and report on these efforts. Virtuous’ advanced features include responsive fundraising, making it easier to personalize donor outreach, along with intelligent automation for streamlining key workflows like donor acknowledgments, gift processing, and follow-up communications based on supporter behavior. By using Omatic Cloud to integrate Virtuous with popular third-party platforms and applications, nonprofit teams benefit from having more complete data to fuel these powerful capabilities.

With Omatic Cloud, nonprofits can connect Virtuous to their entire tech stack, and bring together contact records, fundraising transactions (including recurring and tribute gifts), volunteer and membership details, event data, marketing activity, and more into Virtuous. Data flows in both directions, so updates made in Virtuous appear in external platforms and vice-versa.

Improving upon Native Integrations for More Flexibility and Control

Virtuous comes with robust out-of-the-box integrations that support common use cases, but many organizations find they need more flexibility to tailor how their data moves between systems. Omatic Cloud gives you exactly that: full control over how your data is cleaned, transformed, and routed before it enters Virtuous. Advanced transformations, record matching, duplicate prevention, and mapping features ensure data accuracy and consistency across platforms. Want to group designations under a shared fund Standardize supporter interests? Clean up inconsistent address formatting? You can do it all without relying on spreadsheets or manual workarounds. Omatic Cloud adapts to your organization’s unique workflows so that your Virtuous data is ready for use at a moment’s notice, automatically.

A Scalable Solution That Grows with Your Organization

Omatic Cloud makes it easy to tailor your data integration settings to match the specific needs of your organization. Drop and swap third-party tools to stay current with the best nonprofit tech innovations without interfering with your data operations. Get access to a growing list of connectors from Omatic and expand the range of systems that you integrate with Virtuous. Keep up with data influxes from signature events, giving days, and end-of-year fundraising surges. Omatic Cloud is designed to adapt to an ever-changing fundraising ecosystem.

Accelerating Fundraising and Outreach Efforts with Realtime Data

With clean, formatted data flowing seamlessly between Virtuous and your other systems, Omatic Cloud makes it easy to put your data to work. Teams can shift focus away from record maintenance to proactive engagement and make full use of Virtuous’ automation features like sending tailored acknowledgements to first-time donors, launching surveys after events, or reaching out to lapsed supporters at just the right moment.

By eliminating the delays and errors of manual data management, organizations gain the agility to act on fresh insights in real time. This allows fundraisers and marketers to stay responsive, deepen relationships, and direct more resources toward the mission, without getting bogged down by spreadsheets or formatting rules.

A Reliable Source of Truth for Your General Ledger and More

With Virtuous as your organization’s central hub for clean, consistent supporter data, that trust can extend confidently to your accounting systems. Omatic Cloud ensures that every gift, fund designation, and transaction is formatted to align with your general ledger structure, so data can flow directly from Virtuous into systems like Sage Intacct or Blackbaud Financial Edge NXT without the need for manual cleanup or dual data entry. As a result, finance teams can reconcile faster, generate accurate reports you can trust, and maintain audit readiness without added effort.

Additional Features of Omatic Cloud’s Virtuous Integration

• Configurable Formulas & Flexible Mapping: Create custom rules to define how data is formatted and appears across systems without dev support.
• User-Controlled Automation: Review and act on any records that need attention (including duplicate records) before data goes to Virtuous. Automate the rest.
• Interoperability: Unite all your third-party tools and applications into a single, flexible integration hub, so data flows freely, accurately, and meaningfully across your entire tech stack.
• Modular Architecture: Drop tools or add news platforms with ease. Omatic Cloud easily changes alongside your organization’s tools and goals.
• Nonprofit-Centric Design: Our tools are purpose-built for social good organizations, with intuitive language and processes. For more than 20 years, Omatic experts have been working exclusively with nonprofit organizations on their data needs.
• Security and Compliance: Omatic adheres to SOC 2 Type II, SOC 3 Type II, HIPAA, TX-RAMP standards, so you can work with the confidence that your data is secure.

The power of Virtuous meets the flexibility of Omatic Cloud. Streamline your nonprofit data management processes to make informed decisions that promote stronger engagement and long-term relationships. Explore the integration designed to adapt to an evolving nonprofit tech stack. Get in touch today!