eCommerce Data Solutions

eComm – a wealth of data, and an engagement gateway

Online virtual giftshops, markets, and catalogs are so prevalent today. They are great gateways for new supporters and hopefully are converted to loyal donors and advocates. They are also a wealth of data. For example, who buys what, when, and for how much; who buys gifts or gift cards for others; who’s responsive to requests to join, give, make tributes; and more.

All that data is certainly useful for those who run the eCommerce site, but it’s just as valuable strategically when it’s integrated with your main CRM database. Thinking about how long it would take to routinely key-in that data, or upload it all using unintuitive import tools turns team members into data janitors overloaded with heavy administrative work rather than mission impact work.

Rather, let Omatic’s cloud integration platform solve this problem quickly and inexpensively, through automated processes that clean up records, standardize data, and check for duplicates all while speedily and routinely transmitting key information from your eCommerce system to your Blackbaud or Salesforce CRM. While your e-store or catalog does its thing, your main CRM will have real-time data updates without duplicates or errors and provide a complete supporter view to all those who need it.