Whitepaper: On Accurately Calculating Donor Retention
Let’s face it – the cost of acquiring new donors is more than the cost of keeping current donors. And, when you consider the ever-increasing competition for donors’ dollars, it’s clear that nonprofits need to give more attention to their donor retention strategies to survive and thrive.
But, where do you start?
In this whitepaper, you will learn:
- How to calculate donor retention rates consistently and accurately
- How to apply calculating donor retention rates to different segments of your donor population
- How to analyze donor retention tactically year over year
Download your copy of On Accurately Calculating Donor Retention today!