I was the director of finance at two nonprofits before I went to work in the nonprofit software industry. One was a mid-sized membership association with a separate 501(c)(3) fundraising foundation. The other was a very large healthcare foundation, which itself was...
Nonprofit organizations should use technology, directly and indirectly, to drive mission impact. Think about a nonprofit CFO weighing a technology purchase or an upgrade and asking, “So, what’s the ROI?” Another way of asking this question (looking through the...
A nonprofit’s most valuable resource is its donors and other supporters, and maximizing those relationships tops the list of strategic priorities. Therefore, your organization should be using a CRM (constituent relationship management) database to consolidate and...
Nowadays, numerous nonprofit organizations feel the squeeze to keep their supporters engaged and lean heavily on email marketing to do so. After all, email marketing is undeniably one of the best tools to use when thanking donors, attracting more supporters, and...
The concept of ‘best-of-breed’ technology is newer to the nonprofit sector than it is to the commercial sector, and later-adopters have the benefit of letting the earlier-adopters work out the kinks before investing. But best-of-breed is here to stay, and is...
