Do you really know who your best prospects are? What characteristics are the most important to your organization – giving, behavior, demographic information – or a combination? Affinity scoring can help you decide what types of interactions are the most important....
First, why is it so important for an organization to have a fundraising strategy? Fundraising is all about strategy! Nonprofits aren’t setup for success without a good, solid plan. Today, more nonprofits are competing for donor’s dollars with less internal resources...
