​Activism Data to Bolster Your CRM

There’s a lot of data there that needs to get into your main CRM database so that you have a complete picture of your supporters – not just their advocacy activities but their demographics, giving, relationships, registrations, volunteering, and the like. Let Omatic be the conduit for easy and convenient integration between your advocacy management system and your Blackbaud or Salesforce system. That way, while your advocacy application manages the day-to-day, your main CRM database will be current and complete and can support targeted, granular segmentation and communication whenever you need it to.

If you are a social good organization that depends on a growing network of grassroots activists or advocates working from coast-to-coast, you not only mobilize them and build on their passion, but you also track your engagement with them and their activities on your behalf. You may also communicate directly with policymakers and other influencers and monitor those interactions along with those of your supporters so that you can analyze your overall advocacy effectiveness. Ensure all your activism activity is integrated with your CRM for the whole picture.