Advanced Segment Software for Direct Marketing
Data Segmentation Made Easy
SegmentOmatic allows for user-defined and immediate segmentation of anything you can query within Raiser’s Edge (RE) and Raiser’s Edge NXT, and new version 2.0 provides even further advanced segmentation options.
- Quick & unlimited segmentation
- Segment on any query within Raiser’s Edge™
- Save time by segmenting in-house within minutes
Segment on any Query Built within The Raiser's Edge
With the ability to quickly segment donors and other constituents, users can obtain a visual breakdown of donor activity by recency, frequency, and monetary value. Constituents selected for or suppressed campaigns from events, appeals, or campaigns are easily viewed with multi-level hierarchy structuring. SegmentOmatic offers advanced user defined configuration options such as: the ability to create static queries of selected segments, create advanced appeal performance analysis reports and output to HTML or Excel.
- Select and suppress queries to ensure that only desired constituents are included
- Generate a report of segmentation grids in HTML or in Excel
- Assign an appeal and package coding to all constituents in the selected segments
- Monetary data points for segmentation can be calculated using first gift, last gift, average gift, or cumulative giving amounts
For years, SOS struggled with segmenting our database. Reporting and source-coding required expensive services from outside vendors. Now we plan to save time and money by segmenting in-house in minutes with SegmentOmatic. Next year we predict we will save over $2,000 in mailing costs alone.