Advanced Segment Software for Direct Marketing

Data Segmentation Made Easy

SegmentOmatic allows for user-defined and immediate segmentation of anything you can query within Raiser’s Edge (RE) and Raiser’s Edge NXT, and new version 2.0 provides even further advanced segmentation options.

  • Quick & unlimited segmentation
  • Segment on any query within Raiser’s Edge™
  • Save time by segmenting in-house within minutes

Nonprofit Data Segmentation - Customer Segmentation Tools

Segment on any Query Built within The Raiser's Edge

With the ability to quickly segment donors and other constituents, users can obtain a visual breakdown of donor activity by recency, frequency, and monetary value. Constituents selected for or suppressed campaigns from events, appeals, or campaigns are easily viewed with multi-level hierarchy structuring. SegmentOmatic offers advanced user defined configuration options such as: the ability to create static queries of selected segments, create advanced appeal performance analysis reports and output to HTML or Excel.

SegmentOmatic Features

  • Select and suppress queries to ensure that only desired constituents are included
  • Generate a report of segmentation grids in HTML or in Excel
  • Assign an appeal and package coding to all constituents in the selected segments
  • Monetary data points for segmentation can be calculated using first gift, last gift, average gift, or cumulative giving amounts
Segment Software Features

For years, SOS struggled with segmenting our database. Reporting and source-coding required expensive services from outside vendors. Now we plan to save time and money by segmenting in-house in minutes with SegmentOmatic. Next year we predict we will save over $2,000 in mailing costs alone.

Tony L.
SOS Children's Villages-USA

Discover the SegmentOmatic Difference

Quickly segment donors while gaining a visual breakdown of donor activity by recency, frequency, and more!