Omatic Connector for Marketing Cloud

Easy Email Marketing to Donor Database System Integration

Getting a complete view of supporter information and interactions in one place can be challenging. Your organization’s Salesforce Marketing Cloud isn’t necessarily integrated with Raiser’s Edge (RE) / RE NXT and this disconnect can lead to data inaccuracy, incomplete supporter information, and impersonal or erroneous communication. This disconnect risks damaging the supporter experience.

Omatic Connector for Marketing Cloud (OCMC) provides access to current, clean and complete data that powers relevant, personalized messaging and email marketing automation. This integration allows you to deliver exceptional customized supporter journey and messaging, at scale.  It results in higher conversion rates of supporter actions to commitments and increased ROI of marketing efforts.

OCMC is powered by Omatic’s deep expertise in data health and integration for Raiser’s Edge, meaning both Salesforce Marketing Cloud and your donor database will have current, clean and complete data to ensure a smooth supporter experience every time.

List Management Software for Non-Profits: Constituent Management Software

Omatic Connector for Marketing Cloud Enables You To:

  • Sync the data elements you choose between Salesforce Marketing Cloud and RE/RE NXT
  • Ensure high-quality data by preventing duplicates and identifying mistakes
  • Specify additional default fields and their values during import process
  • Easily update subscriber, unsubscribe, email activity, and contact information for each of your Lists and Data Extensions

Your Organization Can:

  • Gain a full picture of each of your constituents and their email engagement in one place. No blind spots!
  • Build stronger relationships with your supporters through audience segments and timely communications
  • Create automated integration between Marketing Cloud and RE/ RE NXT, ensuring accuracy and no gaps in data

Boost Engagement, Drive Fundraising, and Enrich the Supporter Experience


Imported quickly and efficiently


Healthy, standardized without duplicate or dirty records


Access the full picture of each supporter, no blind spots