Like many nonprofits, healthcare-focused organizations leverage technology for several reasons, including making their work more efficient and increasing the effectiveness of their fundraising.
However, using technology to improve fundraising operations and results comes with two distinct challenges: (1) providing the simple, relevant, and immediate supporter experience that today’s consumer expects, and (2) managing the disparate systems, data, and processes that a robust technology stack requires.
Originally published in the in June 2022 issue of the AHP Healthcare Philanthropy Journal, this article discusses those challenges – and ways to overcome them to improve data quality and gain a complete picture of supporter engagement. Readers will gain insight into:
- The three pillars of data quality: How and why organizations should ensure databases are current, clean, and complete.
- The components of a virtuous fundraising technology cycle: How to maximize your efforts through technology/tools, data/processes, donor experience, fundraising outcomes, and mission impact.
