Winning Back Lapsed Donors is Not Just Hoping for the Best

Mar 4, 2:00pm - 3:00pm | EST

Maybe you aren’t exactly ignoring lapsed donors, but your efforts to win them back are far from ideal – would you agree? Yes, you are sending them the occasional letter, inviting them to your events, and sending them emails. But you know that your efforts are merely “hoping for the best.”

Well, a famous person (Rick Page) once said ‘hope is not a strategy’!  If you want to re-ignite your lapsed donors’ interest and continue the relationship past their last donation, you need to master – and act on – the art of winning them back! After all, they already know and support your mission.

In this must-see webinar, you’ll learn:

  • How to analyze why donors lapse
  • How to identify the most receptive lapsed donors to re-ignite
  • Re-engagement strategies to test
  • Communication and data strategies that prevent donors from lapsing in the first place

Unable to attend? No problem. Register and we’ll send you the recording.


Bailey Benzlé, Director of Pre-Sales & Sales Enablement
– Over 17 years of experience with Raiser’s Edge
– Eight years in Account Management at Blackbaud
– Two years focus on Analytic projects for International organizations


Stu Manewith, Nonprofit Advocacy Director
– Over 13 years at Blackbaud
– Previous Director of Professional Services at Omatic
– Spent first half of his career as a nonprofit executive, fundraiser, and finance director