Maximize GivingTuesday: Data Tips for Turning New Donors into Steadfast Supporters
Did you know that last year, in 2023, 34 million people donated on GivingTuesday?
On GivingTuesday, nonprofits across the globe raise millions in donations, harnessing the generosity of donors who give their time, money, and resources to the causes they support. Organizations spend countless hours preparing for the big day to ensure it’s a massive fundraising success. But the real work begins the day after GivingTuesday, as they strive to convert these donors into lifelong supporters.
Watch our on-demand webinar to learn how leading organizations work just as hard the day after GivingTuesday as they do in the weeks leading up to it. We’ll explore how the right data strategies can help you steward these new relationships and drive long-term engagement with GivingTuesday supporters.
You’ll discover:
- How to manage the high volume of donations and supporter data from GivingTuesday.
- Proven methods for identifying and nurturing first-time donors into long-term relationships.
- Key tactics for leveraging data to engage and personalize communications after the big day.
Get the insights you need to turn GivingTuesday into a catalyst for sustainable donor growth.