IT’S A REALITY IN THE NONPROFIT WORLD THAT DONORS WILL COME AND GO.
What WENT WRONG? Even organizations with finely tuned donor communication strategies inevitably lose supporters over time. Some donor attrition is unavoidable – major life changes could impact a donor’s ability to give, they may change interests and feel that the mission no longer resonates with them, and some supporters may only want to give a one-time gift. Research shows that on average, nonprofits lose a significant percentage of annual givers each year, so you’re in good company if you’ve noticed some donors fall away over time.