Putting Your Supporters at the Center of Your Email Strategy

Donors crave more authentic relationships with the nonprofits they support. They want to feel engaged and appreciated. Sounds easy enough, right? Well yes and no.

Email can be a great way to grow connections, but inboxes are overflowing with emails vying for attention. Will your emails be ignored, deleted, or opened? The answer depends on how well you know each of your supporters, and how relevant and timely your emails are.

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