It’s no secret that building awareness, fundraising, and stewarding your community of supporters takes more than just reaching out to as many people as possible and hoping for the best.
Nonprofit teams, and especially nonprofit executives, are measured on how well they carefully direct their time and resources towards those efforts that will maximize donations and keep supporters engaged while also capturing new donors’ interest. But even when things are running smoothly, these efforts are nearly impossible to manage and scale if working with incomplete, inaccurate, or scattered supporter data.
