Ever think about the light switches in your home and what makes them work? Probably not. When you flip the switch, you simply expect the lights to turn on without a second thought about the power plants, electrical grids, and maintenance behind it. It’s only...
Charitable giving to nonprofits is declining each year, and one reason is that donor attitudes and expectations are changing. Trust has become even more important as it continues to decline each year, and only 52% of Americans saying they trust nonprofits to do what...
Omatic success stories, like the one we tell in our recently published piece about Mercy For Animals, are special. While literally thousands of organizations – happy Omatic customers – could certainly relate their data integration experiences, Mercy For Animals was...
A nonprofit’s most valuable resource is its donors and other supporters, and maximizing those relationships tops the list of strategic priorities. Therefore, your organization should be using a CRM (constituent relationship management) database to consolidate and...
Giving Tuesday is very well known around nonprofit circles. What started as a small campaign in 2012 to create a national day of giving before Black Friday has grown into a million-dollar event. In 2017, $274 million was generated in support of participating...
For many nonprofit organizations, Giving Tuesday is quite a busy day. Gifts flow in by the hundreds, overall participation increases, and donors get the warm fuzzies knowing they made a difference. When you think of Giving Tuesday, often monetary donations come to...