We’ve got exciting news to share today – Omatic has a new look! Omatic has evolved a lot since we started our journey in 2002, and it is time to show our logo some love! We believe our new brand identity better matches who we are: an innovative team with a...
Hypothetical question for you. Let’s say at the sporting goods store, a bat and a ball cost $1.10 in total. If the bat costs a dollar more than the ball, how much does the ball cost? Seems simple, right? Well, if your answer was 10 cents, you’re wrong. It seems...
If planning for your year-end campaign triggers feelings of anxiety, confusion, stress or the overwhelming temptation to hide under your desk – you might have a case of the Donor Data Blues. These feelings are serious warning signs that something with your data just...
First things first – email is not dead. You just have to get smarter in how you use email to connect with – and inspire – people to stay committed to your cause. Traditionally, nonprofits have relied on bulk emails to communicate with their supporters. But if they are...
Email marketing remains one of the most effective ways to communicate with your audience. Whether you’re looking to gain new donors or nurture current supporters, an email campaign can help you reach the right people, with the right message, at the right time. As a...
Peer-to-peer fundraising is one of the most impactful methods of raising money for a cause. This is when a nonprofit recruits its supporters to fundraise on its behalf. As a result, you can reach a wider network through your supporters’ personal connections. But, in...
