Ever think about the light switches in your home and what makes them work? Probably not. When you flip the switch, you simply expect the lights to turn on without a second thought about the power plants, electrical grids, and maintenance behind it. It’s only...
Charitable giving to nonprofits is declining each year, and one reason is that donor attitudes and expectations are changing. Trust has become even more important as it continues to decline each year, and only 52% of Americans saying they trust nonprofits to do what...
A nonprofit’s most valuable resource is its donors and other supporters, and maximizing those relationships tops the list of strategic priorities. Therefore, your organization should be using a CRM (constituent relationship management) database to consolidate and...
