Mercy For Animals Enhances Supporter Relationships with the Help of Omatic Cloud and Salesforce

Omatic Cloud has automated a lot of our manual processes—we’re saving time, but more importantly, Omatic has helped us ensure we recognize and acknowledge our supporters in the timeliest manner.”

Ed Pashkin, Global Salesforce Administrator

Organization Background

Mercy For Animals aims to end industrial animal agriculture by constructing a just and sustainable food system. Dedicated to eradicating food-production practices that cause animal suffering and have detrimental effects on the planet, Mercy For Animals envisions a world where animals are respected, protected, and free—and promotes a food system that is not only kind to animals but essential for the future of the planet and all who share it.

The Problem

Mercy For Animals uses’s Nonprofit Success Pack (NPSP) as its main CRM database for development and fundraising. When the events team needed a new solution for managing its annual Mercy For Animals gala, it deployed Blackbaud’s Luminate Online™ / TeamRaiser™ platform as a best-in-class application for digital engagement and event management.

Mercy For Animals needed key supporter information collected and managed in Luminate Online to be integrated with Salesforce so that Salesforce would always provide its users with a unified view. Since there is no native data-integration tool for Luminate Online / TeamRaiser with Salesforce, Mercy For Animals chose Omatic Cloud to address its integration needs.

Omatic Solutions Delivered

Omatic Cloud with the Luminate Online / TeamRaiser Connector for Salesforce

The Difference Automation Has Made 

Ed Pashkin, Mercy For Animals’ Salesforce administrator, expected that Omatic Cloud would automate the manual process in which he and his team had been mired and is happy with the time-savings outcome. More importantly, both he and the development team love that Mercy For Animals is able to recognize and acknowledge supporters in the timeliest manner. That’s the kind of stewardship that fosters strong supporter relationships.

In addition, Ed really enjoys working with the Omatic team. “They are extremely knowledgeable and address any issues in a very timely manner,” he said. Omatic’s nonprofit and product subject-matter expertise, combined with the human touch, built a lot of confidence in Mercy For Animals’ use of Omatic’s solutions.

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