Data Integration Propels the Constituent Experience for American Lung Association

Organization Background

Founded in 1905, the American Lung Association (ALA) is the leading organization working to save lives by improving lung health and preventing lung disease through education, advocacy, and research. Donations to ALA fund medical research, new treatments, screenings, lung health education, and more.

The Problem

ALA uses Salesforce NPSP as one of its main CRM systems, Salesforce Marketing Cloud for email marketing, and Blackbaud Luminate Online for digital engagement including event registrations, online giving, and email interest groups. ALA’s CRM Systems team struggled with effectively integrating data between Luminate Online and Salesforce. The externally-built tool they used was limited, slow, and resulted in erroneous data being used by end-users.

Omatic Solutions Delivered

Luminate Online Integration for Salesforce, powered by Omatic Cloud. ALA’s CRM Systems team members were pleased by Omatic Cloud’s truly configurable solution, on top of Omatic’s longstanding expertise in the data integration needs of large nonprofit organizations.

The Difference Automation Has Made 

Once the CRM Systems team finalized Omatic Cloud configuration and business rules, they found the solution to be completely turnkey – without the need to monitor processing or worry about exceptions, but with the right level of visibility into the actual exchange of data.

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