Apraxia Kids Finds Data Integration To Be a Game Changer for Time-Efficiency

Using Omatic Cloud is saving the Apraxia Kids team considerable time on manual work and data entry — what used to take days now takes a few hours.

Organization Background

Apraxia Kids is the leading nonprofit that strengthens the support systems in the lives of children with Childhood Apraxia of Speech (CAS). Apraxia Kids supports parents and professionals in understanding and raising awareness for CAS. Since its inception in 2000, Apraxia Kids has provided support to more than 100,000 families and professionals.

The Problem

Apraxia Kids has used Blackbaud Luminate Online (‘LO’) for many years and recently installed Salesforce NPSP as a CRM database, while retaining LO for digital engagement including fundraising event management. The database team struggled with getting data from LO into Salesforce. They needed LO information in Salesforce in real-time, so they could use it for the most effective ongoing supporter engagement.

Omatic Solutions Delivered

Luminate Online Integration for Salesforce, powered by Omatic Cloud.

The Difference Automation Has Made 

Apraxia Kids’ database lead is thrilled about the time that her team is saving and the improved data currency and data accuracy that Omatic Cloud has afforded the organization. But she can’t help thinking about the strategic benefits as well and is looking forward to being able to send email campaigns, leveraging what she refers to as ‘tons of different data points’ for more strategic segmentation as well as reporting.

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