Written By: Stacy Caponetti - Oct 25, 2019
Blog2 min read

Will Your GivingTuesday Emails Be a Hit or Miss?

Soon GivingTuesday will be taking your nonprofit organization by storm, causing you to take a closer look at your email marketing campaigns.

While it’s easy to fix mistakes on a blog, webpage, and social media posts, it is nearly impossible to correct or hide errors that happen in an email after hitting the send button. So, before you hit SEND on your GivingTuesday email campaigns, make sure it checks out with everything on our GivingTuesday Email Campaign Checklist.

Our checklist guides you through the steps of creating great emails and provides you with tips on how to avoid common email mistakes. It covers how to:

  1. Segment your donor database
  2. Perfect your subject line
  3. Craft the right message
  4. Make your email short and sweet
  5. Inspire a response
  6. Prepare for the next steps

Most importantly, don’t forget to start thinking NOW about how you are going to manage the valuable donor data you will be collecting during the giving season. Time is running out, so now’s your chance to discover how Omatic can help you boost engagement, drive fundraising, and enrich the supporter experience. Contact us to learn more.


 

#ICYMI

If planning for your year-end campaign triggers feelings of anxiety, confusion, stress or the overwhelming temptation to hide under your desk – you might have a case of the Donor Data Blues. Check out these five tips to beat the Donor Data Blues.

Are you having trouble with making your emails stand out? Read How to Manage Nonprofit Email Marketing Like a Boss.

As a nonprofit, you should leverage email to stay connected with the people who matter the most to your organization. But every campaign should have goals: Are you looking to increase subscribers? Gain more opens? Improve social media reactions? Discover how to simplify your email marketing strategy with these four easy tips.

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About Stacy Caponetti

Stacy Caponetti is a Marketing Manager for Omatic Software where she is responsible for monitoring industry and technology trends to help deliver value-based content for nonprofit organizations.