2017: The past twelve months generated nearly $30 billion in fundraising data from over 8,400 nonprofit organizations. The information that was collected over this time gleaned new findings and surprising statistics on donor behaviors. In its sixth year of publication, the Charitable Giving Report, a product of the Blackbaud Institute, stands as one of the most credible resources on fundraising performance.
Nonprofits saw a new trend emerge with a large influx of younger donors and a tendency for repeat donations at organizations with strong stewardship. With the conveniences of digital technology, online giving grew 12.1% totaling 7.6% of all fundraising. Over 21% of online donations were made on a mobile device, emphasizing the importance of responsive websites and an effective social media presence.
Overall, giving grew approximately 4.1% in 2017 with December and June coming in as the largest giving months of the year.
International affairs organizations saw the largest spike in fundraising with an increase of 19.2% while environmental and animal welfare and medical research fell closely behind. Faith-based nonprofits experienced the largest growth in online giving (18.1%) despite the fact that online giving represents less than 10% of total fundraising.
Omatic Software is dedicated to integrating disparate systems and democratizing data access for today’s nonprofits. Founded in 2002, Omatic has worked with thousands of nonprofits globally to remove their data barriers by integrating systems and enabling nonprofit teams to leverage their donor data rather than be burdened by it. The Omatic team has one goal – unleashing the power of data to show a complete view of your donor, enabling data-driven decision making and opportunity creation for your organization.