3 Top Tips to Boost Your Experience at bbcon

It’s that time of year again! Thousands of fundraisers, marketers, administrators, executives, and industry thought leaders from across the social good community will soon make their way to Nashville, TN for the widely-anticipated bbcon event. This must-attend event is a great place to collaborate and learn about today’s trends and tomorrow’s tech innovations.

As you know, conferences can be overwhelming and can easily feel like information overload, but they provide an excellent opportunity for expanding your knowledge so you can help your organization drive more impact.

With bbcon right around the corner, we’re offering a few expert tips to help you make the most of your experience:

1. Before You Go:

bbcon is jam-packed with presentations, conversations, and networking opportunities. It can be challenging to know where to focus your time and energy. It’s a great idea to carve out some time in advance of the conference to assess the program and determine which sessions hold the most value to you concerning personal and professional development and the opportunity to explore new ideas.

2. Once You’re There:

In the ever-changing world of nonprofit technology, expanding your knowledge of what’s trending and cutting-edge is immensely valuable. Challenge yourself to learn something new by attending sessions, networking with colleagues, and speaking with exhibitors. You may gain a personal connection that might benefit you and your organization in the long run, or you may find a solution to ease your organization’s challenges.

Don’t miss the opportunity to attend one of our sessions.

Tuesday, October 15th | 1:30 – 2:30 PM | Tennessee Ballroom B
Are Data Blind Spots Hurting Your Fundraising Effectiveness?
Presenter: Geoff Sharbrough
Discover how to eliminate data blind spots, and employ a data strategy that powers your supporter experience while increasing fundraising effectiveness.

Tuesday, October 15th | 4:15 – 5:00 PM | Presidential Ballroom D
Targeting for Greater Impact: How to Develop a Donor Segmentation Strategy
Presenter: Amy Barker
Donor and supporter engagement data is the key to creating your email segmentation strategy. Hear experts share how to best target and plan your lists based on multiple data sources.

Wednesday, October 16th | 8:30 – 9:15 AM | Ryman Ballroom F
The Supporter Experience and Improved Fundraising Effectiveness
Presenter: Geoff Sharbrough, Omatic & Molly Rose Traynor, Roswell Park Alliance Foundation
Join us for a discussion about role automation, data integration, and quality play in delivering an awesome supporter experience and how that helps you reach your fundraising goals.

Wednesday, October 16th | 1:10 – 1:30 PM | Expo Hall Theater
Omatic Cloud: The Go-To Integration Platform for Nonprofits
Presenter: Geoff Sharbrough
Join us at the Innovation Showcase Expo to be one of the first to see our Omatic Cloud! You’ll see how you can integrate information from any file or system, run a health check on your data to avoid duplicates and errors, and store all information about your supporters in one place.

Wednesday, October 16th | 1:45 – 2:45 PM | Governor’s Ballroom D
Data Integration Strategy: What Does it Mean & Why Does it Matter?
Presenter: Amanda Tetanich
During this session, we’ll discuss the real meaning and benefit behind an integration strategy for your nonprofit organization, along with how to tackle integration practically, without becoming overwhelmed and overworked.

Wednesday, October 16th | 3:00 – 3:45 PM | Ryman Ballroom F
Level Setting Your Data in Raiser’s Edge
Presenter: Patrick Deming
Join us for a glimpse into a few best practices and solutions that help identify where your data falls short and the actions you can take to get the pristine set of data you’ve always wanted.

Thursday, October 17th | 12:00 – 1:15 PM | Presidential Ballroom B
Discover the Secret to Fundraising Effectiveness: Supporter Engagement Data
Presenter: Mike Frenzel
During this session, find out how to use supporter engagement data to enhance your fundraising effectiveness.

Thursday, October 17th | 1:30 – 2:15 PM | Presidential Ballroom A
Pat on Patronage: Best Practices to Cultivate, Capture and Consume Stewardship Data
Presenter: Patrick Deming, Omatic & Beletsh Ashebir, BaylorScott&White Healthcare Foundations
We’ll take you through the lifecycle of patronage – from the basics, to the most effective stewardship data collection processes, to the top tips and tools to most effectively leverage your stewardship data to both engage and retain your donors.

3. Back at the Office:

Share your newly-acquired knowledge and meaningful takeaways with colleagues. Whether it’s research, continuing a conversation, or brainstorming ways to put your skills into practice, now’s the time to make your effort in attending the conference worthwhile. Pull out those business cards and start making phone calls – keep the momentum of the meeting going.

Bonus Tip/Shameless Plug: We encourage you to stop by the Omatic booth #301 to learn how we are helping nonprofit organizations gain insight into their data. Contact us to schedule a time to meet with an Omatic team member to learn more or visit

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